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Tutto Arabi and Desert Heritage Magazines have become synonymous with images of extraordinary Arabian horses displayed within seemingly endless, beautifully designed pages. Tutto Arabi and Desert Heritage are published by Alim Editrice s.n.c. of Milano, Italy; a company that has been operating for over a decade. TuttoArabi approaches the purebred Arabian horse industry as a whole, incorporating events organized worldwide. The magazine publishes interviews with judges, breeders, handlers, and prominent figures from ANICA ( the governing body of the national Arabian horse association in Italy ), as well as ECAHO and the Pyramid Society. Additionally, Tutto Arabi includes veterinary articles, special farm features, and also covers endurance and racing competitions. Desert Heritage is a triannual publication concentrating on valuable and specific bloodlines of the Arabian horse, specifically the straight Egyptian, and is published primarily in English.
In the words of Tutto Arabi Chief Editor Simone Leo, “we are simply people who share a common interest and who need a friendly and human connection. This is what we can offer in this particular moment of our lives because we are bound together by one common joy, the joy for this magnificent creature: the Arabian Horse.”
Tutto Arabi produces nine issues yearly including six bimonthly issues, as well as three special editions specifically for distribution at the All Nation’s Cup in Aachen, Germany, the European Championships in Verona, Italy, and at the Salon du Cheval in Paris, France. These issues include coverage written in both Italian and English. Tutto Arabi is also very active in various web marketing tools including the most important one, its newsletter. The show coverage is an eagerly anticipated highlight of both magazines. In a recent issue of Tutto Arabi, Simone Leo summarized the season’s most important shows. In doing so, it was his goal to “convey the same excitement, the same adrenaline and the same enthusiasm and serenity that [he has] personally ‘lived and experienced’ at every show, each of which was different, with [its] own characteristics and capable of capturing emotions and fascinating us all in its own unique way.”
Simone Leo holds in high regard the talented and professional individuals who work alongside him, and is also quick to credit the importance of their dedicated established clients, and also new advertisers. Alim Editrice’s philosophy emphasizes that through hard work and close collaboration, the Arabian industry as a whole, the publications, the breeders, and the owners, can strive to succeed together. The high energy level and the commitment to quality demonstrated by these publications are truly a driving force for the entire industry.
TuttoArabi, with its strong international commitment, has developed into a most popular magazine. Today they are a 'point of reference on the global market,' which confirms their outstanding quality. For more information, visit Alim Editrice, Tutto Arabi, or Desert Heritage online.
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Article layout and design by Evenstar Enterpises This feature was brought to you in December 2010 by:
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