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> Marketing Questions For Breeders, sharing information on sales and marketing practices
rylolin
post Apr 13 2012, 05:51 PM
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From: Royal, AR
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Hello All,

I have a few questions I would like to hear answers on from other breeders. I am curious about marketing and sales outcomes so please feel free to share beyond these questions if you have ideas, experiences, or recommendations that you think would benefit other breeders. And thanks up front for sharing!

How many horses have you sold in the last 12 - 24 mos.?

How are you advertising or promoting your sales prospects?

Do you have an advertising budget?

Do you have a clear idea of how much you have invested in your sales prospect before you price them?

How do you decide on your pricing?

What public advertising venues do you routinely use?

How many of these advertising choices do you use for each prospect?

Can you describe the demographics of your buyers (in the last 12-24 mos.)?

How did your buyers find you and/or your sales prospects?

Do you have any generalizations about your marketing or your buyers to share with us?

Do you have repeat clients?

Which of these stages/ages do you focus on selling: inutero/weanling/under-saddle/proven show horse/proven breeder?

I am sure there are other questions that I am missing so everyone feel free to jump in with other questions you might have too.

Cordially,
Linda
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Liz Salmon
post Apr 15 2012, 08:18 PM
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For Hansi's info, I just counted how many evaluated horses from small breeders I sold over the last 4 years-- it was 47, the best year being 2008 when I sold 22 and one from a big breeder, but still seen and evaluated. I have sold 3 so far this year. They are nearly all young horses and overseas sales. I have another pending. I evaluated 6 horses last week in Arkansas just before my surgery. A couple of great potential dressage geldings among them.
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- rylolin   Marketing Questions For Breeders   Apr 13 2012, 05:51 PM
- - rylolin   In case you'd rather do this privately, you ca...   Apr 13 2012, 08:13 PM
- - mckulley1   I'll try to answer your questions as a breeder...   Apr 14 2012, 10:03 AM
|- - rylolin   QUOTE (mckulley1 @ Apr 14 2012, 12:03 PM)...   Apr 14 2012, 12:38 PM
- - mckulley1   Thank you for the compliment. Again, discussing m...   Apr 14 2012, 03:50 PM
- - HLM   QUOTE (rylolin @ Apr 13 2012, 06:51 PM) H...   Apr 14 2012, 08:33 PM
|- - rylolin   QUOTE (HLM @ Apr 14 2012, 09:33 PM) Dear ...   Apr 14 2012, 11:49 PM
|- - HLM   QUOTE (rylolin @ Apr 15 2012, 01:49 AM) H...   Apr 15 2012, 12:13 AM
|- - rylolin   QUOTE (HLM @ Apr 15 2012, 01:13 AM) Dear ...   Apr 15 2012, 12:19 AM
|- - Roger   QUOTE (HLM @ Apr 14 2012, 04:33 PM) Dear ...   Apr 15 2012, 11:43 AM
|- - HLM   QUOTE (Roger @ Apr 15 2012, 12:43 PM) SAY...   Apr 15 2012, 12:51 PM
||- - rylolin   QUOTE (HLM @ Apr 15 2012, 01:51 PM) I exp...   Apr 15 2012, 01:24 PM
||- - HLM   QUOTE (rylolin @ Apr 15 2012, 03:24 PM) W...   Apr 15 2012, 01:39 PM
||- - rylolin   QUOTE (HLM @ Apr 15 2012, 02:39 PM) Dear ...   Apr 15 2012, 02:11 PM
||- - HLM   QUOTE (rylolin @ Apr 15 2012, 03:11 PM) H...   Apr 15 2012, 04:09 PM
||- - Liz Salmon   Hansi, I really didn't mean for my comment to ...   Apr 15 2012, 04:54 PM
||- - rylolin   QUOTE (HLM @ Apr 15 2012, 05:09 PM) Hi Li...   Apr 16 2012, 02:41 PM
||- - HLM   QUOTE (rylolin @ Apr 16 2012, 04:41 PM) H...   Apr 16 2012, 03:34 PM
|- - rylolin   QUOTE (Roger @ Apr 15 2012, 12:43 PM) SAY...   Apr 15 2012, 01:14 PM
- - Cheryl L   Amanda....I loved your clear and concise answers. ...   Apr 15 2012, 01:11 PM
|- - rylolin   QUOTE (Cheryl L @ Apr 15 2012, 02:11 PM) ...   Apr 15 2012, 01:16 PM
- - Liz Salmon   At the risk of being slammed by Hansi, I will comm...   Apr 15 2012, 01:32 PM
|- - rylolin   QUOTE (Liz Salmon @ Apr 15 2012, 02:32 PM...   Apr 15 2012, 02:22 PM
|- - HLM   QUOTE (Liz Salmon @ Apr 15 2012, 02:32 PM...   Apr 15 2012, 03:41 PM
- - mckulley1   Paddling your own boat is how people make disastro...   Apr 15 2012, 03:28 PM
|- - HLM   QUOTE (mckulley1 @ Apr 15 2012, 05:28 PM)...   Apr 15 2012, 05:19 PM
|- - mckulley1   And who would you suggest be the yacht for someone...   Apr 15 2012, 10:32 PM
- - MHuprich   QUOTE (HLM @ Apr 15 2012, 12:09 PM) Hi Li...   Apr 15 2012, 04:52 PM
|- - HLM   QUOTE (MHuprich @ Apr 15 2012, 05:52 PM) ...   Apr 15 2012, 06:49 PM
|- - MHuprich   QUOTE (HLM @ Apr 15 2012, 02:49 PM) I did...   Apr 15 2012, 06:53 PM
|- - HLM   QUOTE (MHuprich @ Apr 15 2012, 07:53 PM) ...   Apr 15 2012, 06:58 PM
- - SKM   Time for a little light relief, so I thought I wou...   Apr 15 2012, 05:18 PM
|- - rylolin   QUOTE (SKM @ Apr 15 2012, 07:18 PM) Time ...   Apr 16 2012, 01:11 AM
- - SKM   Sorry, I can't resist adding a few more: How ...   Apr 15 2012, 05:33 PM
|- - HLM   QUOTE (SKM @ Apr 15 2012, 06:33 PM) Sorry...   Apr 15 2012, 06:29 PM
- - Liz Salmon   The thing is that owners can describe their horses...   Apr 15 2012, 05:44 PM
|- - HLM   QUOTE (Liz Salmon @ Apr 15 2012, 06:44 PM...   Apr 15 2012, 06:45 PM
- - MHuprich   A size 4 bit is a more narrow bit - narrow in widt...   Apr 15 2012, 07:05 PM
|- - HLM   QUOTE (MHuprich @ Apr 15 2012, 09:05 PM) ...   Apr 15 2012, 07:31 PM
- - Liz Salmon   I was taught by my Dressage trainer who was with t...   Apr 15 2012, 07:51 PM
|- - HLM   QUOTE (Liz Salmon @ Apr 15 2012, 08:51 PM...   Apr 15 2012, 08:06 PM
- - MHuprich   I do not see any correlation between the use of th...   Apr 15 2012, 08:08 PM
|- - HLM   QUOTE (MHuprich @ Apr 15 2012, 10:08 PM) ...   Apr 15 2012, 08:44 PM
|- - MHuprich   QUOTE (HLM @ Apr 15 2012, 04:44 PM) OMG, ...   Apr 15 2012, 08:47 PM
|- - HLM   QUOTE (Liz Salmon @ Apr 15 2012, 10:18 PM...   Apr 15 2012, 08:40 PM
- - mckulley1   And frankly, have you ever seen an "extreme h...   Apr 15 2012, 10:37 PM
|- - HLM   QUOTE (mckulley1 @ Apr 16 2012, 12:37 AM)...   Apr 16 2012, 12:06 AM
- - mckulley1   Hansi, I'm mean no disrespect but when it com...   Apr 16 2012, 01:27 AM
|- - HLM   QUOTE (mckulley1 @ Apr 16 2012, 02:27 AM)...   Apr 16 2012, 02:14 AM
- - mckulley1   Hansi, I don't need to think about what I wro...   Apr 16 2012, 03:01 PM
|- - rylolin   QUOTE (mckulley1 @ Apr 16 2012, 04:01 PM)...   Apr 16 2012, 03:05 PM
|- - HLM   QUOTE (rylolin @ Apr 16 2012, 04:05 PM) T...   Apr 17 2012, 12:29 PM
|- - rylolin   QUOTE (HLM @ Apr 17 2012, 01:29 PM) LInda...   Apr 17 2012, 01:29 PM
|- - HLM   QUOTE (rylolin @ Apr 17 2012, 03:29 PM) H...   Apr 17 2012, 01:47 PM
|- - rylolin   QUOTE (HLM @ Apr 17 2012, 02:47 PM) Linda...   Apr 17 2012, 02:03 PM
|- - HLM   QUOTE (rylolin @ Apr 17 2012, 03:03 PM) H...   Apr 17 2012, 03:02 PM
|- - HLM   Linda I forgot to mention one important thing when...   Apr 17 2012, 03:16 PM
|- - rylolin   QUOTE (HLM @ Apr 17 2012, 04:16 PM) Linda...   Apr 17 2012, 04:04 PM
|- - HLM   QUOTE (rylolin @ Apr 17 2012, 06:04 PM) Y...   Apr 17 2012, 04:10 PM
|- - rylolin   QUOTE (HLM @ Apr 17 2012, 05:10 PM) You a...   Apr 17 2012, 04:14 PM
|- - HLM   QUOTE (rylolin @ Apr 17 2012, 05:14 PM) O...   Apr 17 2012, 05:30 PM
|- - rylolin   QUOTE (HLM @ Apr 17 2012, 07:30 PM) Linda...   Apr 19 2012, 03:00 PM
- - diane   I'm not reading any disrespect by McKulley, tr...   Apr 16 2012, 10:09 PM
- - M.D.   QUOTE (rylolin @ Apr 13 2012, 06:51 PM) H...   Apr 17 2012, 05:05 PM
- - rylolin   QUOTE (M.D. @ Apr 17 2012, 07:05 PM) Don...   Apr 19 2012, 03:06 PM


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