Joined: 11-November 03
From: Royal, AR
Member No.: 954
I have a few questions I would like to hear answers on from other breeders. I am curious about marketing and sales outcomes so please feel free to share beyond these questions if you have ideas, experiences, or recommendations that you think would benefit other breeders. And thanks up front for sharing!
How many horses have you sold in the last 12 - 24 mos.?
How are you advertising or promoting your sales prospects?
Do you have an advertising budget?
Do you have a clear idea of how much you have invested in your sales prospect before you price them?
How do you decide on your pricing?
What public advertising venues do you routinely use?
How many of these advertising choices do you use for each prospect?
Can you describe the demographics of your buyers (in the last 12-24 mos.)?
How did your buyers find you and/or your sales prospects?
Do you have any generalizations about your marketing or your buyers to share with us?
Do you have repeat clients?
Which of these stages/ages do you focus on selling: inutero/weanling/under-saddle/proven show horse/proven breeder?
I am sure there are other questions that I am missing so everyone feel free to jump in with other questions you might have too.
Joined: 17-March 03
From: Texas USA
Member No.: 94
For Hansi's info, I just counted how many evaluated horses from small breeders I sold over the last 4 years-- it was 47, the best year being 2008 when I sold 22 and one from a big breeder, but still seen and evaluated. I have sold 3 so far this year. They are nearly all young horses and overseas sales. I have another pending. I evaluated 6 horses last week in Arkansas just before my surgery. A couple of great potential dressage geldings among them.